Turquality® Consultancy

TURQUALITY® is Turkey’s first and only state-supported branding program, designed to develop strong global Turkish brands, boost the country’s exports, and enhance the "Made in Turkey" image. Companies that meet the eligibility criteria can start receiving support under the Brand Support or TURQUALITY® program. The program covers the entire process from production to marketing, sales, and after-sales services for companies with product groups that have branding potential.

Who Can Apply?

Companies that have exported for the last three calendar years, with an average export volume of at least $3,000,000 over the past three years, and that have a domestic trademark registration for the brand they are applying with, along with at least one international registration under the Madrid Protocol for at least one year, are eligible to apply.

What Are the Support Limits?

The TURQUALITY® support program covers 50% of eligible costs for each target market for a period of five years, up to an annual limit of 381,552,713 TL. Additionally, companies accepted into the TURQUALITY® Support Program can use the TURQUALITY® logo on their products.

What Supports Are Provided?

• Marketing & Advertising Support: Covers expenses for TV and radio ads, online and print advertisements, fashion shows, conferences, exhibitions, email marketing, product placements in visual and digital media, and influencer marketing.
• Trade Fair Support: Covers costs related to overseas trade fair participation, including booth rental, decoration, transportation, internet, and trade fair promotional activities.
• Consultancy Support: Covers expenses for market research, brand awareness strategies in target markets, technology infrastructure development, and management planning systems such as CRM and DMS.
• Store & Office Support: Covers rental, decoration, and store concept development costs for stores, showrooms, offices, and warehouses opened abroad.
• Franchise Support: Covers costs related to the establishment of franchised stores, including gross rent, setup, decoration, and concept architectural design expenses.
• Employment Support: Covers gross employment costs for up to 10 fashion/industrial product designers and engineers working in design and product development.
• Patent, Utility Model, Industrial Design & Trademark Registration/Renewal/Protection Support: Covers expenses for trademark registrations abroad, renewal fees, and related legal and consultancy fees.
• Market Entry Certification, Licensing & Clinical Testing Support: Covers certification and testing costs required for market entry.
• Market Research & Reports Support: Covers expenses related to competitor analysis, product analysis, user experience, customer satisfaction, distribution channels, communication, and pricing studies.

Additionally, 50% of costs incurred for preparing a Development Roadmap/Strategic Business Plan to enhance the company’s corporate capacity are covered.

Under the Executive Development Program, branding-related training programs are covered at a 75% rate.

At ConsultSight, our Turquality Consultancy services help introduce your brand to the world. We guide and assist you in leveraging government incentives and setting up the necessary systems for international operations. From an initial company analysis to defining a roadmap and managing the required documents and application processes, we stand by your side every step of the way.